about

Las Vegas Pop Culture Tours was formed in 2015 as a collaboration between Babs Daitch and Richard Hooker. It was a perfect match between two professional colleagues and good friends – one that joined Babs’ expertise and love of tourism with Richard’s passion to work in arts and culture. Both have lived in Las Vegas a long time.

about Las Vegas Pop Culture Tours Babs DaitchBabs Daitch

has been romancing the tourism community for twenty years – as a global travel advisor, tour guide, and travel event planner — playing an active role in the global tourism community, while maintaining her love and lifestyle centered on the travel experience. Babs is a veritable walking encyclopedia of information with a wealth of Las Vegas insights in her back pocket.
Babs has been an actress and a comedienne. One of her most unique job titles is well suited for Las Vegas: she served as Frank Sinatra’s Social Secretary and was Personal Assistant to Mia Farrow.


Las Vegas Pop Culture Tours formed in 2015 as a collaboration between Babs Daitch and Richard Hooker, a perfect match between colleagues and good friends.
Richard Hooker

is a Cultural Urbanist. He was formerly the Urban Arts Coordinator for the City and worked directly on landmark projects including the Neon Museum, the 18b Arts District, the Cultural Corridor, and the Las Vegas Scenic Byway. Richard has an enduring interest in Las Vegas as an iconic place but also as a real life metropolis still harboring its identity as a city of the American West. As an artist (he works in neon) he believes Las Vegas is one of the most visually stimulating and creative cities in the world – and he loves to share that narrative with visitors.

Our expert guides

Local, informed and passionate about Las Vegas!

amy raymer tour guide for las vegas pop culture toursAmy Raymer

Amy moved to Vegas in 1997 and her fascination for Las Vegas history keeps her busy as a tour guide for the Las Vegas Pop Culture Tours, as well as being a volunteer tour guide for the Neon Museum since 2010. Clark County School District administrator by the weekday, Vegas aficionado by nights and weekends, Amy immerses herself in the stories of Las Vegas–past and present–to create the narratives for her tours.